A puzzle is a daily appointment
News changes every day, so readers drift in and out with the headlines. A puzzle is the same shape every morning. Readers who like it come back for it, whatever the news cycle is doing.
Licensed daily puzzle · newsletters, newspapers, magazines
Wayword shows readers a word's route through languages, oldest stop first, and asks them to name the English word it became. You license it, brand it, and drop it into your site or newsletter. Every route comes from a graded etymology dataset.
01 · Live embed configurator
Every change updates the playable embed in the preview. The preview is the real game.
02 · Embed code
Illustrative only. The host below uses the reserved .example domain and serves nothing.
03 · Publisher dashboard
Every number in this panel is invented sample data, generated in the page to show the layout. None of it describes a real publication or a real result.
Daily players, last 30 days · sample data
Hover or use the arrow keys on the chart to read a day.
04 · Why publishers license puzzles
News changes every day, so readers drift in and out with the headlines. A puzzle is the same shape every morning. Readers who like it come back for it, whatever the news cycle is doing.
Subscriptions and ad rates both depend on people coming back. A small daily game gives a reader a reason to open your site or app on days they had no other plan to.
A newsletter that carries today's puzzle has something in it that cannot be read anywhere else that day. That is a direct reason to open it rather than skim the subject line.
Writing a puzzle every day takes an editor, a dataset and a game engine. Wayword ships all three. Every route is graded certain, probable or possible, so your desk is not vouching for folk etymology.
05 · Pricing
For newsletters up to 10k subscribers.
For one site or app, fully branded.
For groups running several titles.